About David Shepard Associates

We are in the business of providing marketing expertise and resources

No matter what you call your type of marketing… customer relationship management, targeted online marketing, B2C, customer touchpoint marketing, database marketing, direct marketing, targeted marketing… we can leverage your efforts.

Helping marketers develop and implement programs that deliver specific messages, to specific customers, at a specific point in time, then track and evaluate results is what we are all about.

Knowledge

We have an extensive experience base involving many different industries, companies, marketing programs and technologies. We have seen the best practices at work… as well as some of the worst. DSA is well known for getting right down to the crux of the matter and not wasting your time. In other words, we have what it takes to get your objectives met quickly and will get it right the first time. Read more about...

Company History | Senior Staff | Clients

Bench Strength

Because the nature and scope of your marketing programs will grow, change and evolve over time, our flexibility and broad resources allow us to deliver specifically what you need, when you need it. We are equally comfortable working on a short term project or signing-on as a long term partner. DSA also has earned a reputation of “being there” for our clients, even after a project has been completed.

We Focus On 5 Practice Areas:

Marketing Strategy & Programs
(best practices, program development, campaign planning, strategic reviews)
Analytics & Metrics
(data mining, customer segmentation, predictive models, metrics & dashboards)
Marketing Information Systems
(marketing databases, campaign management software, consumer data)
Professional Education
(DMA seminars, in-house training, reference books, published articles)
Expert Witness Testimony
(Litigation support in Direct and Database Marketing, Database Structure/Quality and Telemarketing)