Archive for January, 2008

Build A CRM Database

Monday, January 21st, 2008

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

They decide to divide the buyers into manageable clusters. Then they hire a market research firm to survey customers on their needs and perceptions.

And guess what? They put you in charge of the project.
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Posted in Marketing Databases & Systems | No Comments »

You Know What You Do But Do You Know Why You Do It?

Wednesday, January 16th, 2008

About two hours into our first meeting with a potential client we got around to asking The Big Question: what do you do when you get a new customer? And, the possible answers we were expecting to hear were:
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Posted in Marketing Strategy & Practices | No Comments »