Archive for November, 2008

Download Available For “Customer Analytics for Online Marketing” Webinar

Thursday, November 20th, 2008

Thanks to everyone for helping to make today’s Webinar a success…  and a special thank you for all the great questions at the end.  It’s very rewarding for us to see so  many fellow marketers actively engaged in the conversation. 

Based on interest in today’s webinar, it looks like the topics of MultiChannel Customer Analytics, Web Page Testing and Experimental Design Methodologies are becoming “top of mind” issues with many marketing professionals. 

As promised, we have made the slides from the webinar available, here’s a link… 

    Customer Analytics For Multi-Channel & Online Marketing

 

And in case you missed it, here’s a link to our previous webinar on Best Practices in Customer Analytics … 

    Best Practices in Customer Analytics Online Webinar

Posted in Marketing Analytics & Modeling, Online / Internet | No Comments »

Webinar: Customer Analytics for Online Marketing

Saturday, November 1st, 2008

Customer Analytics For Online Marketing, Sponsored By Alterian
  Rus Rempala & Debbie Megee
  Thursday, November 20th 10:00am CST    

Register at:   http://www.alterian.com/dsa

In a multi-channel world two basic tenets of modern direct marketing – tracking and measuring – are rendered increasingly complex. Even leading direct marketers are struggling to cope, let alone master the situation. More than ever, marketers need an analytics solution with the power and flexibility to uncover customer preferences and trends.

This webinar will focus on the analytic approaches for online marketing and how to fine tune your offer on your website. The testing you do on your website will help you quickly refine your offers through your other channels.

In this webinar you will learn how to:

  • Upgrade from hit and miss A/B tests to a multi-variable testing program that reliably improves your response rates, sales and profits
  • Become a smart user of multi-variable testing – making the right choices and avoiding major pitfalls
  • Quantify and evaluate the results of your online testing efforts  

Posted in Professional Education | No Comments »