Build A CRM Database
Thursday, November 19th, 2009Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.
They decide to divide the buyers into manageable clusters. Then they hire a market research firm to survey customers on their needs and perceptions.
And guess what? They put you in charge of the project.
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