Everyone agrees that optimal Data Driven Marketing involves promoting the right product with the right offer to the right person at the right time. Everyone also acknowledges that this is easier said than done. Paying attention to seven critical factors will drive your success.
The concept of selecting the proper product to promote using the best channel makes considerably more sense to me than traditional product centric approaches which may degenerate into the senior product marketing manager getting access to the best customers.
That said, the way in which the optimization software is being marketed to marketing management, appears to dismiss some of the major factors that must be addressed in order to make its use successful. This paper is intended to identify these complicating factors so that they as they surface marketeers are at least aware of them and can work on solutions to address them.