David Shepard Associates Blog

Direct marketers have always adapted to take advantage of the latest media technologies.  With the continued emergence and development of online and mobile channels, staying on top of trends has never been harder to do.  DMA and David Shepard Associates (DSA) have collaborated to provide some clarity with their Digital Marketing Practices and Trends Report. 

Based on the responses of over 500 direct marketers, this report presents 28 charts accompanied with analysis by DSA experts.  The result is a good overview of how direct marketers are using digital media, and what they plan to do in the near future.  Chapters cover:

• Marketing objectives
• Major types of digital advertising
• Social media usage
• Marketing budget allocations
• Targeted marketing messages
• Key performance indicators

 All data is broken down by primary market (B2B vs. B2C) and key B2C verticals.

Learn More…

Thanks to everyone for helping to make today’s Webinar a success…  and a special thank you for all the great questions at the end.  It’s very rewarding for us to see so  many fellow marketers actively engaged in the conversation. 

Based on interest in today’s webinar, it looks like the topics of MultiChannel Customer Analytics, Web Page Testing and Experimental Design Methodologies are becoming “top of mind” issues with many marketing professionals. 

As promised, we have made the slides from the webinar available, here’s a link… 

    Customer Analytics For Multi-Channel & Online Marketing

And in case you missed it, here’s a link to our previous webinar on Best Practices in Customer Analytics … 

    Best Practices in Customer Analytics Online Webinar