Webinar: Customer Analytics for Online Marketing
Saturday, November 1st, 2008Customer Analytics For Online Marketing, Sponsored By Alterian
Rus Rempala & Debbie Megee
Thursday, November 20th 10:00am CST
Register at: http://www.alterian.com/dsa
In a multi-channel world two basic tenets of modern direct marketing – tracking and measuring – are rendered increasingly complex. Even leading direct marketers are struggling to cope, let alone master the situation. More than ever, marketers need an analytics solution with the power and flexibility to uncover customer preferences and trends.
This webinar will focus on the analytic approaches for online marketing and how to fine tune your offer on your website. The testing you do on your website will help you quickly refine your offers through your other channels.
In this webinar you will learn how to:
- Upgrade from hit and miss A/B tests to a multi-variable testing program that reliably improves your response rates, sales and profits
- Become a smart user of multi-variable testing – making the right choices and avoiding major pitfalls
- Quantify and evaluate the results of your online testing efforts