David Shepard Associates Blog

DSA Events

Join us at NCDM 2012 – Each year, over 400 data-driven marketing professionals gather for three days in December. Together, they tackle the critical issues that power their craft: New techniques for uncovering important customer insights, new tools and tactics for managing the reams of online and offline data collected each year. Most importantly, participants learn from each other how to put those insights to work to create powerful, innovative marketing.

Together, they will address five strategic and professional imperatives for data-driven marketers and marketing data professionals:

Data Management Tools and Techniques
Multi-Channel Engagement Strategies
Marketing and Big Data
Effectiveness, Accountability and ROI
Advanced Data Analytics and Modeling

Join us in Las Vegas for DMA2012. It’s the global event for real-time marketers that delivers everything you want to know about data, customer engagement, and accountable marketing.

The content at DMA2012 will deliver real-world solutions you can use immediately, as well as strategic guidance to help you plan for 2013. You’ll find an inspiring line-up of key thought leaders and innovators from the world’s leading companies. These gurus will educate and inform you on the latest trends:

•optimizing content across channels
•monetizing social media
•integrating media according to customer preference
•leveraging real-time analytics for daily decision making

Anybody who is anybody in the marketing world will be with us this fall, including nearly 10,000 marketers and influential decision

Join us at NCDM 2011 – The Conference for Engaging Customer Using Data & Technology- attracts top level executives from companies using data to maximize their customer relationships and streamline marketing processes. With case study examples centered on today’s strategies and methodologies in gathering, analyzing, leveraging and protecting your data, NCDM is crucial to managers, directors, and executives responsible for:

Analytics ◦ Business Intelligence ◦ CRM & Relationship Marketing
Customer Insights ◦ Data Mining ◦ Database Marketing
E-commerce ◦ Information Technology ◦ Interactive Marketing
Multichannel Marketing ◦ Online & Offline Campaign Management
Product Marketing ◦ Research & Marketing Intelligence

Still THE CONFERENCE for any type of targeted marketing – DMA2011 – The Direct Marketing Association Fall Conference covers all marketing channels—from traditional to digital—capitalizing on the principles of data and direct marketing as the underpinnings to enhance the end user experience and maximize ROI!

DMA2011 covers Social, Mobile, Search, Behavioral Targeting, Interactive Television, Email Marketing, Analytics, Attribution, Emerging Channels, Cutting-Edge Mail, Print, Creative, and more. It’s comprehensive education in all the channels that you currently market in – and want to include moving forward.

The information and education you’ll acquire at DMA2011 will help you better understand integrated marketing strategies for stronger campaigns, more sales and leads, and most of all, maximum ROI! Below are just some of the education highlights to look forward to being part of the DMA2011 program.

Join us at NCDM 2010 – The National Center for Database Marketing conference is an event which attracts top level executives from prime companies that use database marketing to maximize their most profitable customer relationships and streamline ROI. With case study solutions centered on today’s challenges, strategically developed executive thought leader forums and presentations with applicable practices by industry experts, NCDM is crucial to managers, directors, and executives responsible for:

The Direct Marketing Association Fall Conference covers all marketing channels—from traditional to digital—capitalizing on the principles of data and direct marketing as the underpinnings to enhance the end user experience and maximize ROI!

Unlike any other conference, DMA2010 is the ONLY event to focus on integration of both direct and digital marketing, and everything in between. There is no better or proven way to maximize your marketing ROI than integration and that’s DMA2010’s mission!