Alterian has partnered with David Shepard Associates to provide an on-premise version of the Alterian Marketing Services Platform in North America.
The Alterian Marketing Services Platform includes integrated analysis, campaign planning, multichannel execution, reporting and marketing operations capabilities.
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Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.
They decide to divide the buyers into manageable clusters. Then they hire a market research firm to survey customers on their needs and perceptions.
And guess what? They put you in charge of the project.
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About two hours into our first meeting with a potential client we got around to asking The Big Question: what do you do when you get a new customer? And, the possible answers we were expecting to hear were:
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