Exceptional experience ...
Exceptional results
Exceptional results
Marketing Information Systems
Database System Consulting
DSA can provide independent evaluations of marketing database needs relative to internal and external capabilities. In this role, we work with client information technology staff, computer hardware/software vendors, outside computer service bureaus and third party data suppliers. Our consultants are well equipped to act as an intermediary between marketing/management personnel, who may have little or no information system experience, and information technology staff who often have a limited understanding of marketing/management requirements.Database System Development
DSA consultants can also design and implement marketing information systems. These projects often involve implementing and managing a systems RFP process. We can implement marketing systems using either proprietary software or commercially available database management systems. DSA offers a full spectrum of system development services including Information Systems Planning, Capacity Evaluation, Data Model Design, Data Sourcing Plans, Update Processing Flows and System Configuration. Our expertise covers a wide range of marketing applications:- Customer Marketing Database Systems
- End User Query and Marketing Application Tools
- Campaign Planning Systems
- Campaign Optimization Systems
- Scoring Model Development and Application Systems
- Information and Forecasting Systems
- Marketing Planning and Analysis
- Fullfilment and Other Operational Systems