Marketing Information Systems

Database System Consulting

DSA can provide independent evaluations of marketing database needs relative to internal and external capabilities. In this role, we work with client information technology staff, computer hardware/software vendors, outside computer service bureaus and third party data suppliers. Our consultants are well equipped to act as an intermediary between marketing/management personnel, who may have little or no information system experience, and information technology staff who often have a limited understanding of marketing/management requirements.

Database System Development

DSA consultants can also design and implement marketing information systems. These projects often involve implementing and managing a systems RFP process. We can implement marketing systems using either proprietary software or commercially available database management systems. DSA offers a full spectrum of system development services including Information Systems Planning, Capacity Evaluation, Data Model Design, Data Sourcing Plans, Update Processing Flows and System Configuration. Our expertise covers a wide range of marketing applications:

Customer Marketing Database Systems
End User Query and Marketing Application Tools
Campaign Planning Systems
Campaign Optimization Systems
Scoring Model Development and Application Systems
Information and Forecasting Systems
Marketing Planning and Analysis
Fullfilment and Other Operational Systems

DSA - Marketing Services Provider Relationships

DSA has excellent working relationships with the major providers of marketing database software, marketing end user tools and marketing service bureaus. We are happy to work with services providers specified by our clients, conduct RFP/evaluation projects on behalf of our clients, or put together an appropriate team and submit a comprehensive turn-key proposal. We have developed and implemented successful solutions based on client maintained on-premise systems, externally hosted solutions and hybrid architectures that combine internal and external resources.

DSA consultants can assist in the development of business process definition, user requirements, system architecture designs, system interfaces, detailed system module designs, coding & implementation, quality assurance & parallel testing, selection of end user tools, end user training and periodic performance reviews.