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DSA / Alterian Partnership

DSA and Alterian Partner To Bring You
Comprehensive Integrated In-House Marketing Solutions

The partnership between David Shepard Associates and Alterian allows end-user companies that want to use Alterian software (but do not wish to house their database at a Service Bureau) access to the full spectrum of Alterian Products. DSA consultants will assist in the construction of the database at the end-user’s site, and will provide on-going technical support, as well providing marketing program and marketing analytics support, as needed.

This platform gives the marketer an integrated set of applications built on top of a single data architecture and accessed through a single user interface or marketing portal. Every application of the Alterian Marketing Services Platform shares data, business rules and assets across applications. No data silos are created.

Marketers can plan, create, execute, and report through one user interface, across all channels, across all departments in the organization, around the globe.

The Alterian Marketing Services Platform comprises of the following applications:

• Marketing Data Infrastructure & Management
• Data Mining: Visualization, Analysis & Modeling
• Campaign Planning and Design
• Campaign Optimization
• Multi Channel Execution
• Reporting and Accountability
• Marketing Operations

For further information about In-House Marketing Information Systems, please  Contact Us

About Alterian

The Alterian system helps marketers improve results through its enterprise marketing software platform. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.

Alterian through its Partner Community of Marketing Services Providers, Agencies and Systems Integrators, serve leading organizations such as, Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, empowering them to drive competitive advantage through improved marketing performance and customer satisfaction. Visit   www.alterian.com  for more information.