Professional Education

Seminars Taught In Partnership With The Direct Marketing Association

Statistics & Modeling For Direct Marketers
You know how important your customer database is. Now get up-to-speed on essential direct marketing statistical techniques that will enable you to amplify its power. Since 1986, hundreds of companies have sent employees to DMA’s Statistics & Modeling for Direct Marketers Seminar. Many think of it as their own internal training course that prepares staff to make informed decisions and better manage modeling projects.
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    (Download: Stat Test Worksheet)

    (Download: Gains Chart / Decile Analysis Worksheet)

Data-Driven Marketing
Chances are you already know the importance of your customer database and are most likely doing some statistical modeling and analysis. But how do you really pay back the investment of building your database? The first step is to gain a greater understanding of advanced data-driven marketing techniques to really unlock the power of your customer data.

Whether it’s your direct mail piece, Web site landing page, telemarketing, or e-mail campaign, effective testing, and smarter segmentation is crucial to strategic success. Learn how to transform your customer data into relevant information to drive a customized marketing strategy.   Learn More...

Essentials Of Modeling: An Introduction For The Busy Direct Marketer
Learn the benefits of using predictive modeling and strategic segmentation, what all is involved and how to be a good project manager – all in one day. This introduction to quantitative modeling for direct marketers will teach you how to optimize profitability of targeted promotions and identify significant customer and prospect subgroups.

Gain an in-depth understanding of a host of quantitative techniques – everything from prediction and segmentation to testing and direct modeling economics. Whether you’re a B-to-C or B-to-B marketer, you’ll learn how to make more profit with your customer file.   Learn More...

The New Direct Marketing
DSA's book, "The New Direct Marketing", is widely regarded as the industry's standard reference on Database Marketing Programs & Strategy, Marketing Analytics & Metrics and Marketing Database Systems. This seminar, taught by the book's authors, brings these concepts to life in a 2 day in-house seminar at your location.   Learn More...

Customized In-House Seminars
DSA can also create a seminar tailored to meet your company's specific professional education needs. Drawing upon our expertise in Database Marketing Programs & Strategy, Marketing Analytics & Metrics and Marketing Database Systems we will work with you to design the program and then have our staff deliver it at your location.   Learn More...