Customized In-house Seminars

Design Your Own Seminar...

DSA can also create a seminar tailored to meet your company's specific professional education needs. Drawing upon our expertise in Database Marketing Programs & Strategy, Marketing Analytics & Metrics and Marketing Database Systems we will work with you to design the program and then have our staff deliver it at your location. Many companies have found this approach to be more cost-effective and less disruptive of their business processes.

For further information about bringing a customized seminar to your location,
please Contact Us

Some of the possible topics for your seminar:

Database Marketing Strategy & Execution

Best practices in marketing strategy and programs
Contact strategy
Testing strategy
Loyalty programs
Frequency & Reward programs
Clubs and Continuity programs
Multi-dimensional segmentation schemes based on Behavior, Attitude, and Demographic data
Segment management & organizational issues
Customer acquisition
Customer retention & re-activation
Database economics & lifetime vale

Statistical Modeling & Analysis

Best practices in marketing analytics
Predictive modeling - predicting response
Predictive modeling - predicting values (order size, customer value, etc.)
Developing a customer segmentation system
Customer segment classification models
C.H.A.I.D. analysis
Modern testing methods
Questionnaire design

Database Development, Technology & Systems

Best practices in marketing database systems
Hardware options available to direct marketers
Software systems for database marketing
Database development & implementation
RFP development & implementation
Open vs. proprietary systems
Database design
Customer householding and unduplication