The New Direct Marketing Seminar

Taught by the authors of "The New Direct Marketing" book

DSA's book, "The New Direct Marketing", is widely regarded as the industry's standard reference on Database Marketing strategies, analytics and marketing database systems. This seminar, taught by the book's authors, brings these concepts to life in a 2 day in-house seminar at your location.

For further information about bringing this seminar to your location,
please  Contact Us

Course Overview For "The New Direct Marketing"

DAY 1

GENERAL INTRODUCTION - David Shepard

INTRODUCTION TO DATABASE MARKETING APPLICATIONS - David Shepard

DATABASE MARKETING APPLICATIONS - David Shepard

DATABASE MARKETING CONTACT STRATEGIES - George Orme

NEW DIRECT MARKETING CASE STUDIES - George Orme


DAY 2

Four Concurrent Sessions:

    DIRECT MARKETING ECONOMICS - David Shepard

    DATABASE DEVELOPMENT BEST PRACTICES - Rus Rempala

    DATABASE TECHNOLOGY - Dhiraj Sharma, Ph.D.

    BASIC STATISTICS & TESTING - Sunil Gupta, Ph.D.

Three Concurrent Sessions:

    PREDICTIVE MODELING FOR MARKETERS - David Shepard

    DATABASE MARKETING AND THE WORLD WIDE WEB - Sunil Gupta, Ph.D.

    SEGMENTATION FOR ANALYSTS & MODELERS - Rus Rempala

A STRUCTURED APPROACH TO SEGMENTATION - David Shepard & George Orme