Marketing Strategy

Strategic Business Analysis

Identify and evaluate strategic opportunities to further corporate marketing goals through the use of modern database marketing methods, partnerships and alliances.

CRM Marketing Opportunity Analysis

An intensive review of your CRM marketing programs to identify hidden opportunities to grow revenues, reduce costs and improve return on investment. Learn More...

Best Practices & Strategies

DSA has an extensive experience base involving many different industries, companies, marketing programs and technologies. We have seen the best practices at work… as well as some of the worst. Our best practices reviews include both insights gained from working with our clients as well as "state of the industry" surveys that we do in partnership with The Direct Marketing Association.

New Business/Product Development

Conceive and develop new marketing programs and/or new products for current direct marketing companies or other companies wishing to enter the industry. Business concepts are translated into complete Business Plans with provisions for concept testing; marketing research; product development; fulfillment; media, offer and creative testing; staffing and organization; and full five year financial projections and budgets.

Financial Planning/Budgeting and Analysis

Review existing systems and design new systems to improve the financial analysis, budgeting and reporting functions. Solutions are often PC based, but may also involve changes to clients' large scale operational systems.

Marketing Planning and Testing

Operate on a short term basis as an internal direct marketing department with complete responsibility for creative development, media testing and planning, implementation of major print, direct mail, telemarketing or broadcasting campaigns and analysis of results.

Performance Audits and Evaluations

Review and evaluate the critical operations of direct marketing companies with particular emphasis on: goals and objectives; structure and organization; new product development; management information/database systems; office automation; financial budgeting and reporting systems; marketing planning and execution; and market research.

Market Research Studies

Coordinate market research studies using outside vendors to perform focus group research, telephone research and/or direct mail questionnaires. Play major role in survey design and choice of research method; establish appropriate research budgets and negotiate prices on behalf of client.