David Shepard Associates, Inc. Database Marketing Consultants (Marketing Strategy, Analytics & Statistical Models, Marketing Database Systems)
Exceptional experience ...
    Exceptional results.
 

MegaPlex Software


Fast-Count DBMS

Beginning in 1990 the firm's consultants developed the Fast-Count DBMS, a very high speed marketing database and decision support tool designed especially to meet the needs of companies with large customer and/or prospect databases. Today Fast-Count DBMS is maintained and licensed through MegaPlex Software, Inc.

The software continues to evolve containing modules that support:
  • Ad Hoc Analysis
  • Campaign Management
  • Selection Queries
    Download a Microsoft PowerPoint Presentation of Fast Count’s capabilities


OPT-255

is a Campaign Optimizer product. Using OPT-255 Direct Marketers can optimize the assignment of up to 255 different product or product/channel combinations across a company’s customer or prospect database.
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