David Shepard Associates Partners

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including the majority of the Fortune 100 companies, as well as nonprofit organizations.

The Direct Marketing Association is headquartered in New York City and has an office in Washington, DC. It represents its members’ interests in the 50 states as well as on Capitol Hill and at the US Postal Service, the Federal Trade Commission, the Federal Communications Commission, and other federal agencies. DMA is increasingly active in international government relations, reflecting the rapid growth of transborder marketing.

DMA’s Education Services Department offers over 18 seminars on various direct marketing topics around the US major cities with more than 70 sessions a year. Virtual seminars bridge the gap between locations and allow professionals learn and get inspired from their desks during over 80 sessions a year including industry or channel-specific, Council-sponsored virtual seminars.

In addition to dozens of networking events around the US, DMA organizes over 22 major conferences and exhibitions, including the Annual Conference & Exhibition, the largest gathering of direct marketing professionals in the world.

DMA’s Research Department annually conducts and publishes dozens of member and industry studies and other resources, including the annual The DMA Statistical Fact Book, The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, Economic Impact: US Direct Marketing Today, and Response Rate Trends Report.

See more information at the: The DMA website