Debbie Megee

Senior Consultant

Debbie has over 25 years experience in direct marketing. Prior to joining DSA, she was Vice President at AEGON Direct Marketing Services (ADMS) where she focused on statistical modeling, database marketing and campaign management while managing direct mail and telemarketing execution.

Before being acquired by AEGON, ADMS was JCPenney Direct Marketing Services. Debbie began her career at JCPenney as an actuarial student advancing to run the Birthday Life marketing program, manage product development and market research as well as other direct marketing departments, progressing to her final role as Senior Vice President of Customer Information Management.

While at JCPenney she developed the 7 terabyte database system which contains well over 100 million customers, supporting name selection processes for direct marketing insurance and membership products. She also started the Target Marketing department which provides statistical modeling and customer analytics utilizing the expansive data available on the marketing database. She was instrumental in developing advanced applications including customer lifetime value, offer optimization and strategic segments.

In her roles at both JCPenney and AEGON, Debbie worked with clients such as Discover, Citibank, Chase, Capital One and many other large financial and retail institutions in the United States, Canada, Asia, Europe and Australia.

She has been a frequent speaker at industry conferences and serves on the Board of Trustees for the Direct Marketing Education Foundation.

Debbie graduated from Arkansas Tech University with a B.S. in mathematics and received her Master of Liberal Arts degree from Southern Methodist University in Dallas.