George Orme

Senior Consultant

Before joining DSA in 1987 George spent more than fifteen years on both the agency and client sides of the direct marketing industry. His client side experience included marketing management positions at CBS and National Liberty. His agency experience involved top management positions at Ogilvy & Mather Direct and BBDO Direct where he created database marketing programs for such Fortune 500 leaders as ITT, RJR/Nabisco, Polaroid, L'eggs, Hasbro and General Electric.

At DSA he has been a leader in combining the highly effective marketing principles of consumer packaged goods with the proven techniques of database marketing for such companies as CPC International, Philip Morris, Colgate-Palmolive, Tambrands, Hallmark and Gillette. He has also helped American Express and Avon initiate new database marketing strategies and Intel to develop a valuable registered user marketing database.

Other assignments include working with Allstate Life Insurance and the CUNA Mutual Insurance Group to develop new ways to integrate database marketing into the overall marketing mix; working with Vector Marketing to continue to achieve record breaking sales and profits from its strategically re-engineered Cutco Cutlery catalog; working with Pitney Bowes to create a marketing database to optimize customer contact across multiple sales and marketing distribution and communication channels; and working with Mercedes – Benz to expand and enhance their Relationship Marketing and Lead Generation Programs.

As the former Chairman of the DMA Marketing Council, Mr. Orme is deeply involved in industry affairs. He has written numerous articles on the use of database marketing, is a featured speaker at national conferences and seminars, and is also one of the co-authors of The New Direct Marketing, published by Business One/Irwin.