James Skidmore

Senior Consultant

James has over 25 years experience in direct marketing. Prior to joining David Shepard Associates, he was the Marketing Database Manager at AEGON Direct Marketing Services (ADMS).  In this role he directed projects from inception to implementation creating state of the art applications and databases using a variety of technologies.

He is known for bringing innovative (not over-engineered) solutions in on-time and under budget and making a positive impact on the bottom line.  His responsibilities included full support for user friendly systems that establish stable customer IDs across multiple administration systems, several years of promotion history, related suppression files, and external files for selection and analysis purposes.

James began his career at JCPenney as an actuarial student advancing to run the Internal Service Bureau, where list processing and related customized reporting was accomplished with applications such as Group1 and SAS.  He provided the technical support for the migration from mainframe to UNIX to achieve cost savings and increased performance.

James has an in depth understanding of SAS, Group1, FastCount, Unix System Administration, and Unix Scripting which enables efficient database design and utilization.

James graduated from The University of Texas at Austin with a BBA in Accounting.