Patrick Lemarchand

Senior Consultant

Before joining DSA in 2003 Patrick was Chairman and CEO of Havas Advertising, Diversified Agencies Group, North America where he launched a successful acquisition program of marketing services companies and was responsible for Brann Direct Marketing, one of the world’s largest direct marketing agencies.

Prior to his experience at Havas he was Chairman and CEO of De Agostini / Atlas Editions, New York an International direct marketing holding company. Here, with the help of a newly recruited management team, he transformed the group from a money losing $30 million French company to a consistently profitable $450 million international company, one of the top three in its field. During his 15 year tenure at Atlas Editions he:

• Made Editions Atlas number one in its market through mail order sales of continuity, educational and entertainment publishing products and newsstand distribution
• Created a strong international brand through creative and aggressive marketing mix and multi-channel distribution
• Headed a worldwide product development group. Approved and monitored over 200 concept tests per year; rolled out at least 10 major new concepts/programs annually
• Expanded business in USA, Canada, Australia, Germany, UK, Holland, Scandinavia, Eastern block countries and joint ventured with all major entertainment companies
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• Developed an advanced tracking system to measure and optimize advertising investments budgeted at over $100 million worldwide

As a numbers and strategy driven executive with strong M&A skills in addition to his management skills and his in-depth domestic and international experience in publishing, direct marketing and communications, Patrick is a strong addition to the DSA group.

Patrick lives in Greenwich, CT and holds a Bachelor of Science degree from Ecole des Cadres du Commerce et des Affaires Economiques, Paris, France