What We Do

Our Practice Focuses On 5 Areas Of Marketing Applications:

• Marketing Strategy & Programs
  (best practices, program development, campaign planning, strategic reviews)



• Analytics & Metrics
  (data mining, customer segmentation, predictive models, metrics & dashboards)



• Marketing Information Systems
  (marketing databases, campaign management software, consumer data)



• Professional Education
  (DMA seminars, in-house training, reference books, published articles)



• Expert Witness Testimony
  (Litigation support in Direct and Database Marketing, Database Structure/Quality and Telemarketing)